Overview
WHR.AI has two core products with distinct coverage:
WHR GTM – focused on business events, helping companies optimize event participation.
WHR GEO – goes beyond business events to map all event formats that drive local demand signals in a geography.
Together, they build the world’s most comprehensive event intelligence graph.
WHR GTM (Go-to-Market Intelligence)
Focus: Business events where companies exhibit, sponsor, or attend.
Industries covered include:
Technology & IT (AI, SaaS, cybersecurity, cloud)
Healthcare & Life Sciences (pharma, biotech, diagnostics, medtech)
Manufacturing & Industrial (aerospace, automotive, machinery, supply chain)
Energy & Sustainability (oil & gas, renewables, climate tech)
Finance & Investment (banking, fintech, VC, PE)
Hospitality & Travel (aviation, hotels, tourism boards, MICE)
Retail & Consumer Goods (fashion, FMCG, e-commerce, luxury)
Construction & Real Estate (infrastructure, smart cities, architecture)
Government & Policy (trade missions, policy forums, global summits)
Purpose: Help participants, suppliers, and organisers identify where to go, who to meet, and how to maximize outcomes.
WHR GEO (Geographic Demand Intelligence)
Focus: All event types, not just B2B.
Coverage includes:
Festivals (Oktoberfest, Navratri, Burning Man)
Concerts & Performing Arts (Coldplay tour, Broadway shows)
Sports (World Cup, Olympics, local tournaments)
Community Events (fairs, parades, gatherings)
Political & Elections (rallies, campaigns, voting cycles)
Purpose: Provide a comprehensive demand graph that shows how events of all kinds impact travel, hospitality, retail, logistics, and local businesses.
Steps (How to Explore Industries & Event Types on WHR)
Choose your product – GTM (business events) or GEO (all events).
Use the search filters by industry (GTM) or event type (GEO).
Drill into sub-categories or geographies for precision.
Save searches and create trackers to monitor activity.
Enable notifications for updates in your chosen domain.
Tips
If your focus is B2B growth, start with GTM and industry-based filters.
If you’re in hospitality, retail, or city planning, GEO gives the broader demand signals.
Combine insights from both products to connect global participation trends (GTM) with local demand shifts (GEO).
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