There are million+ product & topic keywords across different industries and categories. As a platform catering to all event themes - both trades shows and conferences, we have to limit the primary category for convenience.
Based on over 15 years of deep research, knowledge mapping across million+ events, digging into best industry standards, we have defined the top categories which can be treated as 'parent category'.
Our 25 primary category, then map to over 100+ sub-categories, which further is mapped to millions of keywords.
Note: same keywords can belong to multiple categories & sub-categories.
If you cant find your perfect category in the pre-defined dropdown under search fields, you can use product keywords- specify the keywords most relevant for you (use this from under advance filters or trackers).
Other smart ways to get to the perfect list of events:
a. create tracker with a handful of 'companies' in your category
b. create tracker with any event that you found most relevant (system finds similar events)
c. use audience profile/designation to identify most fitting events
Note: you can mix both advance trackers and product keywords, to get to the result you need
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