Is WHR useful for small businesses or only enterprises?

Overview

Both. WHR scales from solo users to global teams.

How to decide:

• SMB fit: quick wins with focused searches, ready-made trackers, Outreach for direct messages, Promote (GTM) for pre-event meetings.

• Mid-market: team coordination via Coordinate, playbooks, CRM syncs.

• Enterprise: custom integrations, governance, advanced analytics, multi-workspace support.

• Same intelligence backbone; feature depth and quotas scale by plan.

Steps

1. Start with Getting Started trackers for your niche/cities.

2. Use Outreach for targeted messages; measure replies.

3. Add Promote (GTM) if meetings are a goal.

4. When team grows, enable roles, dashboards, CRM sync.

Tips

• SMBs: focus on one persona, two cities, three events to start.

• Mid-market: standardize tags/fields in Coordinate for reporting.

• Enterprise: request sandbox + SSO + data contracts early.