How to Use Event Trends

Event Trends isn’t one-size-fits-all. Each supplier type uses it differently: hotels care about demand spikes, booth providers track exhibitor flows, and venues monitor event distribution.

Here’s how different suppliers unlock value from Event Trends:

• Hotels & activity providers – anticipate occupancy spikes from upcoming events; adjust pricing, staffing, and promotions.

• Booth providers – track exhibitor industries and origins; spot which sectors are spending on booths and where.

• Venues – monitor which events land in your city vs. nearby; understand seasonality and identify competitive wins/losses.

Trends give suppliers an external demand radar that typical CRMs or booking systems lack.

Steps

1. Select Event Trends template based on your goal

2. Apply relevant pivots (city, industry, time range).

3. Review forward demand counts — total delegates, exhibitors, sponsors.

4. Export insights or set up trackers for automatic updates.

5. Plan sales pushes, marketing, or capacity based on the signals.

Tips

• Hotels: Look for multi-event clusters in the same week — bigger revenue lift.

• Booth providers: Prioritize industries showing repeat exhibitors — they spend consistently.

• Venues: Benchmark your bookings against nearby venues to spot share shifts.

• Always use a 3–6 month horizon for better prep.