Event Trends is powerful today, but the roadmap makes it even sharper: richer comparisons, smarter alerts, and AI-driven forecasting.
Currently, suppliers see counts and movement signals by filters. The roadmap expands this into:
Comparisons – year-over-year views, city vs city, venue vs venue.
Exhibitor depth – tracking budgets, booth sizes, repeat vs new exhibitors.
AI forecasts – automated demand projections by city or industry.
Custom alerts – get notified when trends cross thresholds relevant to your business.
This evolution transforms Trends from a research tool into a daily operating system for suppliers.
Steps
Use current Trends for counts and movement.
Watch for new comparison dashboards rolling out.
Set up trackers so alerts plug in automatically when released.
Plan to integrate with your CRM/revenue systems once API endpoints are added.
Tips
Start using Trends now — the sooner you build a baseline, the more powerful comparisons become later.
Involve multiple teams (sales, marketing, revenue) so everyone benefits from signals.
Keep an eye on beta releases — early adoption gives competitive advantage.
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