What is Trackers (for Event Organisers)?

Trackers let event organisers save searches and set up alerts around their core priorities: customers, competitors, and event timelines. Instead of re-running the same queries, Trackers keep watch for you and notify when new activity shows up.

For organisers, success depends not just on running a strong event, but also on staying ahead of what’s happening around them. Trackers provide this layer of always-on intelligence. With them, organisers can:

• Track where customers are going – see which competing events your exhibitors, sponsors, and audience are attending.

• Track competing events – monitor rival events in your region or sector to avoid calendar clashes and position better.

• Track event dates – set alerts for overlapping or nearby events that might split attendance.

Instead of relying on scattered reminders, Trackers centralise all this intelligence in one dashboard, auto-refreshing as new data comes in.

Steps

1. Run a search in WHR (e.g., exhibitors in your sector, sponsors in your geography, events in a date range).

2. Save the search as a Tracker.

3. Give it a clear name (e.g., “Tech Sponsors Europe 2025” or “Competitor Events Asia Q2”).

4. The system will auto-refresh and send you updates when new results match.

5. Review updates weekly to adjust your outreach or event planning.

Tips

• Set up Trackers for each competitor event series to stay ahead of their sponsor and exhibitor lists.

• Use Trackers for date conflicts—especially if you run events in busy seasons.

• Keep Trackers organised by type (Customer, Competitor, Calendar) so your team can quickly review.

SEO

• Title: What are Trackers in WHR for Event Organisers?

• Description: Learn how event organisers can use WHR Trackers to monitor sponsors, exhibitors, competitor events, and critical dates automatically.

• Tags: Event Trackers, Organiser Tools, Competitor Monitoring, Sponsorship Tracking