What’s Next (Roadmap for Trackers)

Trackers are evolving from static alerts to smart, predictive signals.

Currently, Trackers refresh saved searches and alert you to new matches. On the roadmap, organisers can expect:

• Smart alerts – AI highlighting which updates matter most (e.g., a top 50 sponsor shifting budget).

• Trend overlays – combining Tracker results with industry/region growth signals.

• Competitor summaries – automatic briefs on how rival events are shaping up.

• Integration with sales workflows – push Tracker updates directly into sponsorship CRM pipelines.

This will shift Trackers from being reactive to being a proactive guidance system.

Steps

1. Continue saving Trackers on your top priorities.

2. Tag them clearly so future AI summaries group them correctly.

3. Share roadmap feedback—what kinds of alerts or summaries would save your team the most time?

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• Tags: Event Roadmap, Trackers Future, Event Intelligence