How to Use Promote

Overview

Promote helps Event Participants get noticed before the event. It publishes your participation, amplifies it on web and social, shows who else is attending, and turns that signal into pre-booked meetings you can manage end-to-end.

With Promote you can:

• Showcase participation with a white-label Event Calendar link.

• Embed that calendar via the Event Widget on your website.

• Discover and track who else plans to attend using Listener.

• Match and reach out to relevant participants to set meetings in advance.

• Run a Meeting CRM for all requests, confirmations, and logistics.

• Measure pre-event traction with analytics on views, leads, and meeting pipeline.

Steps

1. Enable Promote in GTM

   • In GTM, open Settings or Add-ons.

   • Toggle Promote on for your workspace.

2. Build your Event Calendar

   • Go to Promote → Event Calendar.

   • Select events where your status is attending, exhibiting, sponsoring, or speaking.

   • Add branding: logo, colors, team contacts.

   • Publish to get your white-label calendar link.

3. Embed the Event Widget

   • In Promote → Event Widget, copy the embed code.

   • Paste into your website CMS where you want the calendar to appear.

   • Save and verify the widget renders your upcoming participation.

4. Use Listener to see who’s attending

   • Open Listener and pick target events.

   • Review companies and people signaling attendance.

   • Shortlist high-fit targets; add to outreach lists.

5. Find, match, and request meetings

   • From Listener shortlists, click Request Meeting.

   • Propose times and context for the meeting.

   • Track inbound and outbound requests in Event Meeting CRM.

6. Coordinate side-events

   • Create a side-event entry in Promote.

   • Share the link with targets; track RSVPs in the Meeting CRM.

7. Maximize social push

   • From Promote, generate participation posts and share across your channels.

   • Link back to your calendar or widget to convert views to meetings.

8. Track analytics

   • In Promote → Analytics, monitor calendar views, meeting requests, confirmed meetings, and lead volume per event.

   • Identify which events and posts drive the most pre-event pipeline.

Tips

• Start 45–90 days before the event for best meeting acceptance rates.

• Keep participation states accurate so the calendar and widget stay trustworthy.

• Prioritize Listener shortlists by ICP and competitor presence.

• Use concise context in meeting requests: why meet, mutual value, proposed time window.

• After the event, tag outcomes in the Meeting CRM to improve next event’s targeting.