What’s the difference between GEO and GTM?

Overview
GEO and GTM are WHR’s two main solutions, tailored for different personas.

• GTM (Go-To-Market): For event participants. Helps companies identify where to participate, promote themselves, and reach organizers and peers.

• GEO (Geography focused Event Opportunities): For suppliers and organizers. Focuses on tracking events, mapping prospects, and uncovering demand intelligence by specific geography

Steps

1. Select your persona during onboarding.

2. Follow prompts to enter GTM or GEO portal.

3. Access role-specific guides in Help Center.

Tips

• Participants = GTM.

• Suppliers & Organizers = GEO.