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What’s the difference between GEO and GTM?

Created by Atul Todi, Modified on Fri, 18 Sep at 1:12 PM by Atul Todi

Overview:
GEO and GTM are WHR’s two main solutions, tailored for different personas.

GTM (Go-To-Market): For event participants. Helps companies identify where to participate, promote themselves, and reach organizers and peers.
GEO (Geography focused Event Opportunities): For suppliers and organizers. Focuses on tracking events, mapping prospects, and uncovering demand intelligence by specific geography

Steps:

Select your persona during onboarding.
Follow prompts to enter GTM or GEO portal.
Access role-specific guides in Help Center.

Tips:

Participants = GTM.
Suppliers & Organizers = GEO.