Events have many stakeholders, some want to participate or host based on their industry and some provide services & solutions based on whats happening by location. Therefore, in order to accomplish its goal to build and support an thriving ecosystem, WHR created separate product based on industry & location, to make the platform fine-tuned to the usecases.
GTM – Go-to-market intelligence for event participants. Optimises where to participate, helps you connect with relevant prospects, and track your competition.
GEO – Location-based intelligence for suppliers and organisers. Optimises where to sell or operate, helps you forecast demand, and identify relevant events and leads.
While both share the same core search, tracking, and outreach tools, their focus, scoring models, and target audiences differ.
GTM = Industry-focused event relevance.
GEO = Location-focused demand prediction.
The product roadmap is designed to evolve more closely to the differently workflows based on the user personas
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