What is Market Trends in WHR?

Market Trends in WHR is the intelligence layer on top of events. It analyzes millions of data points to uncover where industries, audiences, and companies are active. Think of it as a SEMrush or Ahrefs for B2B event spend — a research tool that lets participants see beyond individual events into the bigger market picture.

• Why it matters: Events are a major part of B2B budgets, but decisions are often made without data. Trends reveal where your industry is moving, which regions are heating up, and what competitors are prioritizing.

• How it works: WHR aggregates events, exhibitors, sponsors, and (in early stage) audiences and speakers, then builds pivot-style reports. On top of this, it takes other data-sets like trade, politics, tariffs, etc., to fill the market research gaps. These can be sliced by industry, geography, audience type, or company footprint.

• What you get: Clear patterns, gaps, spikes, and emerging opportunities. Instead of guessing, you can align event participation or investment strategy with real-world market behavior.

Steps

1. Go to the Trends section in WHR.

2. Pick the view you want (industry, region, audience, company).

3. Apply filters for time period, event type, or size.

4. Review the charts and tables generated.

5. Save or export insights for planning meetings.

Tips

• Treat it as directional research, not absolute truth — trends show where the market is heading, not guarantees.

• Use in combination with trackers and coordinate for best results.