How can I explore industry, region, and audience activity with Trends?

Trends let you explore where industries, regions, and audiences are most active in the event world. This helps you see where budgets are flowing and where your target audience is likely to show up.

• Industry trends: Spot which categories are hosting more events, gaining more sponsors, or attracting attention. Example: cybersecurity events surging in APAC.

• Regional trends: See where demand is shifting geographically. Example: renewable energy events growing faster in Europe vs. US.

• Audience trends: Identify where the decision-makers you care about (e.g., C-suite in finance) are showing up.

Steps

1. Open Trends and select the pivot type (industry, region, audience).

2. Filter by time range (past year, upcoming 12 months).

3. Narrow down by event type or size.

4. Compare side-by-side or drill down deeper into one category.

Tips

• Use industry + region filters together to see hotspots.

• Use audience breakdowns to align your sales team’s travel calendar with where buyers will be.