How to Use Research (for Organisers)

Using Research effectively can save weeks of manual work and uncover opportunities that would otherwise be missed.

Research isn’t just about pulling names. It’s about:

• Building sponsor pipelines by identifying companies already active in your industry

• Spotting exhibitors who are testing new markets

• Finding relevant speakers who bring authority and audience pull

• Watching competitors so you avoid clashes and position your event strategically

When used systematically, Research becomes the foundation of your event’s commercial plan.

Steps

1. Start with Companies – filter by your industry to see who has sponsored or exhibited recently.

2. Switch to Speakers – search by topics your audience values, and shortlist credible experts.

3. Explore Events – check overlapping events in your geography/sector to avoid date conflicts or poaching opportunities.

4. Save results into Trackers for continuous updates.

5. Share the saved list with sales and marketing to begin outreach.

Tips

• Use WHR’s filters like “last participated” to prioritise active sponsors/exhibitors.

• When looking at speakers, sort by recency of talks to spot rising voices.

• Cross-reference competitor events with your dates before finalising your calendar.