Tips for Using Research Effectively

Research is most powerful when used with intent. Here are some practices organisers can adopt to get the most from it - 

• Start Early – The best sponsors and speakers lock their calendars months in advance. Research should begin at least 6–9 months before your event.

• Use Trackers – Don’t repeat the same search every week. Save it, and let the system update results automatically.

• Think Like a Buyer – Sponsors are buying visibility. Look for companies launching products, expanding into new regions, or increasing spend in your sector.

• Balance Quantity with Quality – A large prospect list is useless if it’s unfiltered. Focus on fit first, then volume.

Steps

1. Define your sponsor/exhibitor ideal profile (industry, size, geography).

2. Run focused searches and save them into Trackers.

3. Review updates weekly and shortlist top prospects.

4. Share refined lists with your sales team for outreach.