How to Use Event Trends (for Organisers)

Event Trends turns raw event data into actionable planning intelligence.

Organisers can use Trends in three practical ways:

1. Customer intelligence – See where your exhibitors and sponsors are investing elsewhere. If budgets are shifting, adjust your pitch.

2. Competitor intelligence – Track rival events’ activity levels by region, industry, or date. Spot overcrowded months early.

3. Market positioning – Use demand spikes to position your event where interest is rising, not falling.

For example, if technology sponsorship is growing in Asia but flat in Europe, you can time expansions or reposition your themes accordingly.

Steps

1. Go to Trends and pick your focus (Industry, Region, Audience).

2. Set the timeframe you care about (next 6 months, 12 months).

3. Use filters (sponsors, exhibitors, attendee scale).

4. Compare across categories—e.g., tech vs fintech, or Berlin vs Paris.

5. Apply findings: adjust your marketing, reschedule dates, or build sponsor lists.

Tips

• Cross-check Trends with Trackers—Trends shows macro shifts, Trackers show micro activity.

• Use Trends as boardroom material: sponsors respond well to data-backed pitches.

• Revisit Trends quarterly—markets move faster than annual planning cycles.

• Description: A step-by-step guide to using WHR Event Trends for competitor tracking, customer insights, and market positioning.

• Tags: Event Planning, Event Trends, Market Analysis, Organisers