What’s Next (Roadmap for Event Trends)

Event Trends is evolving from descriptive analytics into predictive strategy guidance.

Today, Trends shows you event activity by industry, region, audience, and timeline. On the roadmap, organisers can expect:

• Smarter competitor insights – automatic briefs comparing your event’s growth vs rivals.

• Budget intelligence – signals of how much sponsors are allocating by region/industry.

• Predictive demand curves – forecasted attendance or sponsor interest for future dates.

• Custom overlays – blend Trends with your own CRM data to spot white-space opportunities.

This evolution will let organisers move from reacting to markets to actively shaping them.

Steps

1. Keep saving reports from current Trends for baselines.

2. Provide feedback on what comparisons you want automated (e.g., YoY growth, competitor series).

3. Start building sponsor narratives using existing Trends so future predictive layers fit smoothly.