What are Trackers in WHR?

Trackers in WHR let you go beyond one-time searches. Instead of manually checking again and again, you can create trackers that continuously monitor events, companies, people, and locations that matter to you. Think of them as automated watchlists that surface new signals in real time.

Types of Trackers

WHR provides two kinds of trackers:

1. Saved Search Trackers

   • Any search you run (companies, people, events) can be saved as a tracker.

   • These trackers update automatically when new matches appear.

   • Example: Save a search for “Fintech conferences in Europe, 2025” and get notified when new ones are added.

2. Custom Trackers

   • These are pre-built advanced filters that focus on specific intelligence use cases.

   • They can be combined with basic filters like industry, location, date range, event type to narrow results further.

   • Example: Use a Competitor Tracker + add location = track where your competitors are exhibiting in Asia.

Categories of Custom Trackers

WHR GTM (Go-To-Market) Trackers

• Designed for sales, marketing, and market intelligence teams.

• Categories: Prospect, People, Purpose.

A. Prospect Trackers

• Competitor – see where your rivals are participating.

• Customer ICP – track your ideal customer profile.

• Customer – discover events with highest customer matches.

B. People Trackers

• People Finder – track experts and influencers.

• Speaking Opportunity – monitor upcoming speaker slots for your team.

• Ideal Audience Designation – track events aligned with your target audience.

C. Purpose Trackers

• Product & Topics – follow events tied to specific products or keywords.

• Event Participation – find similar events you already attend.

• Event Goals (coming soon) – define and track based on your objectives.

WHR GEO Trackers

• Designed for location- and venue-based monitoring.

• Track events by city, venue, or date range.

  • Location Tracker

  • Venue Tracker

  • Location + Date Tracker

Why Use Trackers?

• Save time: No need to rerun searches every week.

• Stay updated: Be the first to know when new events or opportunities arise.

• Get intelligence: Spot competitor moves, customer activity, and speaking slots early.

• Customize deeply: Mix basic filters with trackers for highly targeted insights.

Tips:

• Play with basic search, save what you want as trackers
• Use your company domain, allow system to create automated trackers to get your setup
• Manually select some track template, add some input (e.g: company names) or upload list
• Make atleast one tracker across different types
• More trackers allow system to identify the best matching events for you across various dimensions