What is Prospect Trackers in WHR

Created by Atul Todi, Modified on Sun, 17 Aug, 2025 at 7:24 PM by Atul Todi

Prospect Trackers focus on companies relevant for you. It could be competitors, partners, customers, or company ICP, which can help your specifically track when they are going, or use it as a filter to find events similar type of companies go to. 


The goal for this tracker is match you with events on the basis of participating companies, instead of filters based on category, country, etc. Events with highest match frequency would be a clear signal to guide your event strategy.


Prospect tracker bundle includes:

  • Customer Tracker – monitor key prospect accounts.

  • Competitor Tracker – see where your rivals are active.

  • Customer ICP Tracker – track your target customer profile.


Tips

  • Best for sales and BD teams.

  • Great for timing outreach with event participation.

  • Upload a comprehensive list of companies (for maximum matching) for signal strength

  • if adding manually, use AI recommendations to find more relevant companies to add

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