Competitor and Customer tracker are similar in nature and work identifically. It been kept seperate so the system understand your focus better and provides more focused event recommendation.
A Competitor Tracker shows you where your rivals are appearing across the event landscape. It highlights if they’re sponsoring, speaking, or exhibiting, so you can plan your own strategy with foresight.
Monitor key competitors’ upcoming events or history.
Compare their activity levels (dormant, active, very active).
Identify trends in their sponsorship or speaking focus.
Get alerts when they appear in new markets or categories.
Steps
Go to Trackers.
Select Competitor Tracker.
Add competitor company names.
Save and enable alerts (dashboard, email, or both).
Tips
Combine with region filters to see where competitors expand geographically.
Use alongside Customer ICP Tracker for overlap analysis.
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