What is a Similar Events Tracker?

This Tracker finds events similar to your proven winners by learning from the specific event knowledge graphs.

• Upload or select a handful of past events that worked well.

• WHR maps their topics, audiences, formats, and geographies to find lookalikes.

• Layer basic filters (industry, location, date range, event type) to refine the output.

• Ideal for scaling what already converts.

Steps

1. Go to Trackers → Purpose → Past Events.

2. Add past events (search/select or upload a list).

3. Set similarity focus – topics, audience, region, or format.

4. Apply optional filters and Save.

5. Turn on alerts to catch new lookalikes as they appear.

Tips

• Use 5-10 high-performing events for a strong signal.

• Create separate trackers for different product lines or regions.

• Review lookalikes monthly and bookmark the best fits.