This is the full set of event fields WHR holds, grouped by the data stack each one belongs to. Stacks matter when you export: you pick the stacks you need, and each one costs a token per record.
Basic intel
| Available | Comment | Availability |
|---|---|---|
| Event Name | Name of the event | Always |
| Event Type (Format) | Event type, such as - tradeshow, conference, meetup. See all event types | Always |
| Category | Industry event belongs to. See all industries | Always |
| Date | Event date | Always |
| Status | active, cancelled, postponed | Always |
| Location | city, country, region | Always |
| Venue | Name of the venue where the event is happening | Always (TBA if not announced) |
| Venue Location | Name, Address and lat-long | When a venue is available |
Audience intel
| Available | Comment | Availability |
|---|---|---|
| Estimated Visitors (range) | Event attendance refers to the number of people who are predicted or estimated to attend an event. See how visitor bands work | Always |
| Audience Zone | How far an event draws its attendees from — local (mainly its own city and surrounding area), national (meaningfully from other cities in the same country), or international (meaningfully from outside its home country). | Always, as available |
| Inbound Score | Represents the number of attendees traveling to the event from other cities within the same country | Where available |
| International Score | Represents the number of attendees traveling to the event from outside the domestic country. | Where available |
| Estimated Exhibitor count | Estimated Exhibitors refers to the projected number of exhibitors that will participate in an event | Where available |
| User Rating | User rating on 10Times | Where available |
Advance intel
| Available | Comment | Availability |
|---|---|---|
| Maturity - (regularity) | Event Maturity refers to the lifecycle stage of an event, based on how often it has occurred (e.g: new, growing, established, flagship) | Always |
| Event Description | Short ‘about’ section about the event | Always, as available |
| Frequency | Recurring pattern or interval at which an event takes place | Where available |
| Edition | How many past editions of this event are recorded on 10Times. | Where available |
| Forecasted date | WHR’s predicted date for the next edition, shown when the organiser has not announced one yet. | Where available |
| Economic Impact | Total economic impact of an event by forecasting the spending generated by attendees. | Where available |
Contact
| Available | Comment | Availability |
|---|---|---|
| Event Point of Contact (name, email, phone) | Name, email and phone of the event’s active POC | Name and email: always, as available. Phone: where available |
| Event Website | Event website url | Always, as available |
Org info
| Available | Comment | Availability |
|---|---|---|
| Organiser Name | Name of the event host | Always, as available |
| Organiser Website | Organiser website url | Always, as available |
Related:
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