What is an Event Goals Tracker?

The Event Goals Tracker matches events to strategic goals like industry influence, finding buyers, or brand reinforcement.

• Pick a goal: influence, demand gen, partner growth, recruiting, brand presence.

• WHR weighs audience makeup, speaker density, sponsor mix, and historical impact.

• Add basic filters (industry, region, dates, type) to align with your plan.

• Get a ranked list – highest fit for your stated goal surfaces first.

Steps

1. Go to Trackers → Purpose → Event Goals.

2. Select one or more goals (e.g., find buyers, reinforce brand).

3. Optionally set audience profile and budget band.

4. Add filters, Save, and choose alert cadence.

5. Sort results by Goal Fit and bookmark candidates.

Tips

• Create one tracker per goal so prioritization stays clean.

• For “find buyers,” pair with Customer ICP to tighten targeting.

• Revisit goals quarterly as strategy shifts.